PLAY! Hong Kong Comix Touring Exhibition: Talk 1 “Casterman: The Global Vision of the Biggest European Comics Publisher”
20/01/2018
Exhibition Venue, 2/F, Comix Home Base
20/01/2018 5pm - 6pm
It's one thing to publish books, but comics publication is a whole different matter. Let's take reference from Casterman, a leading comics publisher in Europe, and gain some insight into their success story in publishing over 100 comics every year. Founded in 1780, Casterman entered into the field of comics publishing by debuting the world renowned The Adventures of Tintin in 1929 . Over the years, Casterman worked with many comics authors of various drawing styles and is widely supported by comics fans. Its sub-brand, Jeunesse, targets teenage readers, popularizing works such as illustration Martine, which has been translated into more than 33 different languages. In French-speaking regions all over the world, one in every seven comic books published would be by Casterman. Don't miss this special opportunity to hear Sally Mak, Casterman's Greater China Exclusive Agent , share the success stories of this much loved comics publisher. She will talk about how the company became the biggest publisher in Europe through quality control and applying an author-oriented publishing strategy. Manifesting the global vision of the company, she will cover the previous collaborations between Casterman and Asian comics artists from places such as Hong Kong, the Mainland, and Japan, while exploring possibilities of future collaborations with comics artists in Hong Kong.

Sally Mak is a media specialist graduated from the Chinese University of Hong Kong. Since 2003, Mak has been the French publishing group Casterman's Exclusive Agent in Greater China, overseeing the company's comics and children books' publication and copyright in the region.

Date: 20/1/2018 (Sat)
Time: 5pm-6pm
Venue: Exhibition Venue, 2/F, Comix Home Base
Speaker: Sally Mak, Exclusive Agent (Greater China), Casterman (Belgium & France)
Language: Cantonese
Online Registration: Online registration required, first-come, first-served.

Presenter: Hong Kong Arts Centre, Comix Home Base
Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region
Supporters: Hong Kong Economic and Trade Office in Tokyo, Hong Kong Economic and Trade Office in London, Hong Kong Economic and Trade Office in Brussels
In Association with: Hong Kong Comics & Animation Federation, Hong Kong Digital Entertainment Association, Brussels Comic Strip Festival, Helsinki Comics Festival, Belgium Hong Kong Society,
Special Thanks to: Dorsett Hospitality International, AGORA Hospitality Group

PLAY! Hong Kong Comix Touring Exhibition is an accredited event celebrating the 20th anniversary of the establishment of the Hong Kong Special Administrative Region.

Disclaimer for the Hong Kong stop of PLAY! Hong Kong Comix Touring Exhibition: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
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